The NBC television network is not the only NBC property that is seeing huge audiences for the 2012 London Olympics. The NBC Sports Network (formerly known as Versus - a much better name) saw weekend audiences soar to new heights.
For an extended daypart from 4 am to 7:06 pm on Sunday the cable network averaged 1.2 million viewers. NBC Sports Network is the venue that follows the US teams. During the USA - Columbia women's soccer match, it averaged 2.4 million viewers.
It has also seen success with rowing and men's basketball.
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