Thursday, August 30, 2012

Media Notes - August 30, 2012

With the "major" television networks choosing to limit coverage of the Republican National Convention to a single hour each night, judging the impact of the event for television viewers is incomplete.  Cable news outlets like CNN and Fox are providing more coverage which increases the total number of viewers throughout the day.

The 10-11pm (ET) hour is currently the only hour in which all of the news outlets compete for an audience.  On Tuesday night, Fox News led the audience count with nearly 7 million viewers with NBC following with nearly 5 million viewers.  MSNBC contributed a paltry 1.5 million.  The total number of viewers during the hour was 22.3 million.  Overall there were more viewers for this year's coverage than 2008.

More from Multichannel News

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Perhaps Charlie Sheen is winning.  When FX began airing Sheen's series, Anger Management audiences declined from week to week.  It seemed that it was a failed experiment. 

In subsequent weeks, the series has become the highest-rated new comedy on cable with 4.5 million viewers weekly including 2.5 million individuals in the all-important 18-49 age group.

 The original agreement with FX called for a certain audience level in order to trigger a 90 episode renewal.  Anger Management has met that goal and will begin production of the 90 episode extension in September.  The news season will premiere in January 2013.  No word on additional audience goals for the extension.

More from Multichannel News

That's it for now.

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